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Mercadotecnia

La mezcla de marketing en tu negocio

¿Has escuchado acerca de las 4 P del marketing? Son justamente estas cuatro P las que conforman la mezcla de marketing, y se les conoce de ese modo porque involucran…

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El punto de equilibrio y el precio de los productos

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Administración

Precio de los productos ¿dónde empiezan las ganancias?

Aunque algunas veces no lo parezca, la fijación del precio de los productos o servicios que ofreces es una de las decisiones más importantes, difíciles y decisivas para el éxito…

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Mercadotecnia

Establecer el precio de productos y servicios: costo más margen de utilidad.

Como establecer el precio de productos mediante el método del costo mas margen de utilidad: explicación, ventajas y desventajas.

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